
From Our Blog
- The Hidden Cost of Poor Communication in OrganizationsBy Azuka Onwuka Photo credit: COTTONBRO Hidden Cost of Poor Communication in Organizations When organizations look for wasted money, they check travel, software licences or vendor contracts. They rarely look at an aspect of management where the bigger leak frequently exists, because it is usually invisible. What is that resource drain? Poor communication. Unfortunately, poor… Read more: The Hidden Cost of Poor Communication in Organizations
- The Seven Forces of Magnetic Writing ... in briefBy Azuka Onwuka - Creator of the Magnetic Writing Framework Every powerful piece of writing pulls readers in, holds them close, and leaves them changed.Magnetic Writing is built on seven invisible forces that make words unforgettable - not just read but felt. 👇 Let’s break them down. 1️⃣ INTRIGUEIt hooks the mind before logic interferes.It… Read more: The Seven Forces of Magnetic Writing ... in brief
- The 7th Force of Magnetic Writing: StorytellingA story doesn’t just tell what happened. It reveals why it matters. It turns dry facts into emotional truth. It transforms lessons into journeys.
- The 6th Force of Magnetic Writing: EngagementAttention is borrowed; engagement must be earned. You can capture readers with intrigue.You can move them with emotion.You can connect with them through resonance.But if you don’t keep them - you lose them. Engagement is the force that turns a reader from a spectator into a participant.Readers should not just read your words.You should live… Read more: The 6th Force of Magnetic Writing: Engagement
- The 5th Force of Magnetic Writing: ResonanceGood writing is heard;Magnetic writing is felt. Resonance is what happens when your words don’t just reach the reader’s eyes…They echo inside their soul. It’s the vibration that says,“This is me.”“This is my story.”“This writer understands.” Resonance begins where emotion ends -When feeling becomes reflection.When a line lingers after the scroll.When a reader closes your… Read more: The 5th Force of Magnetic Writing: Resonance













