
From Our Blog
- You’re Smart. So Why Is Your Communication Not Working?By Azuka Onwuka Your intelligence is not in doubt. You know your onions, as the saying goes.People acknowledge your expertise and respect you. But somehow… your communication doesn’t land the way it should. Your ideas get misunderstood.Your instructions get misinterpreted.Your team asks questions you thought you already answered.Your presentations feel heavier than they should.And your… Read more: You’re Smart. So Why Is Your Communication Not Working?
- The Hidden Cost of Poor Communication in OrganizationsBy Azuka Onwuka Photo credit: COTTONBRO Hidden Cost of Poor Communication in Organizations When organizations look for wasted money, they check travel, software licences, or vendor contracts. They rarely look at an aspect of management where the bigger leak frequently exists, because it is usually invisible. What is that resource drain? Poor communication. Unfortunately, poor… Read more: The Hidden Cost of Poor Communication in Organizations
- The Seven Forces of Magnetic Writing ... in briefBy Azuka Onwuka - Creator of the Magnetic Writing Framework Every powerful piece of writing pulls readers in, holds them close, and leaves them changed.Magnetic Writing is built on seven invisible forces that make words unforgettable - not just read but felt. 👇 Let’s break them down. 1️⃣ INTRIGUEIt hooks the mind before logic interferes.It… Read more: The Seven Forces of Magnetic Writing ... in brief
- The 7th Force of Magnetic Writing: StorytellingA story doesn’t just tell what happened. It reveals why it matters. It turns dry facts into emotional truth. It transforms lessons into journeys.
- The 6th Force of Magnetic Writing: EngagementAttention is borrowed; engagement must be earned. You can capture readers with intrigue.You can move them with emotion.You can connect with them through resonance.But if you don’t keep them - you lose them. Engagement is the force that turns a reader from a spectator into a participant.Readers should not just read your words.You should live… Read more: The 6th Force of Magnetic Writing: Engagement













