Strategic Communication
Why CNN Works and Cable News Network Doesn’t
February 4, 2026
In 1980, a new television station was launched in the United States. Its name was Cable News Network. It was daring. It was different. But it was smart to keep Cable News Network in the background and project CNN as the face of the brand. Today, nobody talks about Cable News Network. Everybody talks about […]
One Communication Shift That Transforms Results
December 10, 2025
By Azuka Onwuka Across teams and organizations, most communication breakdowns come from one simple mindset:“Who is right?” Once that question is asked, ego walks in.Defensiveness follows.Lines harden.Superiority games begin.Decisions slow.Progress stalls. But leaders who consistently drive results simply replace “who” with “what”:“What is right … in this context?” This one shift changes how people listen, […]