Strategic Communication
Environment vs Origin: Which One Controls Your Communication?New!!
Beyond grammar and other factors, communication is shaped by history, culture, habit and environment. Every time you speak, write, present an idea or enter a professional conversation, two powerful forces are influencing you at the same time: For many people, especially immigrant professionals working across cultures, these two forces are often in conflict. One pulls […]
Why CNN Works and Cable News Network Doesn’t
In 1980, a new television station was launched in the United States. Its name was Cable News Network. It was daring. It was different. But it was smart to keep Cable News Network in the background and project CNN as the face of the brand. Today, nobody talks about Cable News Network. Everybody talks about […]
One Communication Shift That Transforms Results
By Azuka Onwuka Across teams and organizations, most communication breakdowns come from one simple mindset:“Who is right?” Once that question is asked, ego walks in.Defensiveness follows.Lines harden.Superiority games begin.Decisions slow.Progress stalls. But leaders who consistently drive results simply replace “who” with “what”:“What is right … in this context?” This one shift changes how people listen, […]