The Seven Forces of Magnetic Writing ... in brief
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By Azuka Onwuka - Creator of the Magnetic Writing Framework
Every powerful piece of writing pulls readers in, holds them close, and leaves them changed.
Magnetic Writing is built on seven invisible forces that make words unforgettable - not just read but felt.
👇 Let’s break them down.
1️⃣ INTRIGUE
It hooks the mind before logic interferes.
It opens a loop that whispers - “Don’t stop until you know why.”
Curiosity fuels connection.
2️⃣ EMOTION
Facts make people think.
But feelings make them move.
When readers feel, they remember - and that memory becomes loyalty.
3️⃣ CLARITY
Clarity isn’t simplicity. It’s precision.
It removes friction and makes understanding effortless.
Confused readers leave. Clear writing carries them all the way.
4️⃣ AUTHENTICITY
Authenticity is truth with a pulse.
It’s your real voice - not your rehearsed one.
Readers don’t crave perfection. They crave permission to be real too.
5️⃣ RESONANCE
Resonance happens when your words echo inside the reader’s soul.
It’s that quiet recognition - “This is me.”
Great writing doesn’t just speak. It stays.
6️⃣ ENGAGEMENT
Engagement turns reading into participation.
Every line invites the reader to think, nod, feel, respond.
Attention is borrowed. Engagement is earned.
7️⃣ STORYTELLING
Storytelling holds it all together.
It turns facts into meaning, emotion into memory, and truth into transformation.
IE-CARES
You can remember these 7 Forces of Magnetic Writing with the acronym: IE-CARES: I Eat Clear Apples, Reading Exciting Stories
In the end...
Magnetic Writing isn’t just a technique.
It’s a force field.
When intrigue meets truth and clarity meets emotion,
words stop being words - they become experience.
That’s when your writing turns magnetic.
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🔹 Which of these 7 Forces do you use most naturally in your writing?
Drop your answer in the comments 👇
