The 2nd Force of Magnetic Writing: Emotion
We read with our eyes; we decide with our hearts. Information makes people think.Emotion makes them move. You can write the most logical, intelligent, well-structured content in the world…But if it doesn’t make the reader feel something…It will be forgotten the moment they scroll away. Why? Because humans are emotional before they are rational.We may not remember data.But we […]
The 1st Force of Magnetic Writing: Intrigue
If the first sentence is weak, the rest of your writing is already dead. Can I tell you a secret? Readers don’t start reading because they are interested.They become interested because they start reading. And the only reason they start reading… Is INTRIGUE. Intrigue is the force that hooks the mind before logic can interfere.It raises a question.It creates tension.It opens […]
The Day I Discovered a Kind of Writing That Leaves Readers Helpless
I believe writing should not just be read.
Writing should be felt.
Writing should be experienced.
Writing should be UNFORGETTABLE.
Writers Are Known through Writing, Not Certificates
What makes one an exceptional writer or editor? What skills does a writer need to stand out? What should a recruiter look for in a writer? How should one select a professional writer or editor for a project? Experienced writer and editor Azuka Onwuka dissects this topic: One mistake many employers of writers make is to place emphasis […]
12 Qualities of a Good Writer
By Azuka Onwuka Whenever I teach people the art of writing, they want to know what skills or qualities they need to possess to write well. It is usually a difficult task, but I have tried to aggregate some of the qualities that will make one a good writer. According to popular writer, editor and […]
"You and I" vs "You and Me": See the Secret Code
Azuka Onwuka provides the guaranteed code to overcome the most confusing English expression WRONG: This is why they are wrong and this is how to get such expressions right all the time. On a daily basis, broadcasters, journalists, actors, managers, advertisers, politicians, academics and other professionals who influence millions of people make the grave grammatical […]
Are Writers Born or Made?
Regularly, people say to me, “Azuka, I love the way you write, and would like you to teach me how to write.” I notice that after undertaking the training session and carrying out prescribed directives, the person usually becomes a better writer. That buttresses my view that writers are made, not born. However, for a […]
How to make your child love reading
By Azuka Onwuka I am one of the luckiest fathers on earth. My wife is also among the luckiest mothers. Why? Our children prefer to read than eat. One is nine while the other is seven. Any time they have a novel in their hands, they cannot concentrate on whatever they are doing. I may […]
Handover vs. Hand over: Differentiating between Phrasal Verbs and Compound Nouns
Between handover and hand over, well-known and well known --- Differentiating between phrasal verbs and compound nouns or adjectives By Azuka Onwuka Phrasal verbs can be confusing. Many writers, including some newspapers, do not know when to separate words like these or write them together. It is usually embarrassing to see a top newspaper cast […]
What helped me to become a better writer
By Azuka Onwuka Even though I teach people how to be better writers, whenever they ask me what they need to do to write well, there is one thing I never fail to tell them to do. That thing is to read novels … voraciously. I make it clear to them that novel-reading is fundamental. […]